GEO DATA and
Population Analytics

GEO DATA and PRODUCT DESCRIPTION GEO DATA PROJECT DEVELOPMENT FOR MUNICIPALITY

Mobile Network Quality
Analytics

PRODUCT DESCRIPTION CUSTOMER BENEFITS

GEO DATA and Population Analytics. CASES

City Planning

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Transport

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Economy

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Trade and Tourism

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Culture

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Advertising

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Case Study: Moscow Department of Urban policy

NEED

Increasing the quality of the initial data for integrated urban planning and development

EXECUTION:

RESULTS:

  • Reduce financial expenses for data collecting by 5 times
  • Collect all the necessary data in few weeks over few months
  • Provide high level of spatial data detail
  • Determine dynamics of population growth and seasonal trends
  • Obtain data on population size change on a regular basis
  • GEO DATA was used for Moscow and Kazan General Plans development

Case Study: Moscow Department of Transport

NEED

Estimation of potential demand for 9 Rapid Bus Transport (RBT) routes system

EXECUTION:

RESULTS:

Transport model for 6 scenarios was developed
Estimated the potential demand for RBT use among personal/city transport including metro users
The most optimal parameters, for the launch of first RBT system route, were determined
The results of transport modelling were verified

Extra Case Studies: Moscow Department of Transport

1. Model for estimating potential lost revenue from passengers who have not fully or partially paid for travel was developed.
2. Change in demand for inter-city bus routes of Moscow region was estimated for last 2 years. Results are visualized in interactive BI-platform.
3. Provided information on number and direction of developing areas residents movements, to determine optimal location for new metro stations.
Moscow Department of Transport uses GEO DATA in transport modelling tasks on a regular basis.

Case Study: Moscow Department of Economic policy

NEED

Identification of potential retail and office facilities that evade the payment of property taxes

INPUT DATA:

  • More than 3 billion rows of GEO DATA
  • 20 different databases with real estate data

EXECUTION:

  • Developed methodologies using over 10 parameters of GEO DATA
  • Compiled annual plan for inspectors' audits consisting of 4000 items

RESULTS:

  • Doubling the inspectors' efficiency
  • Double the increase of tax revenue

Case Study: Moscow Department of Trade and services

NEED

Obtaining regular detailed attendance information on city fairs

EXECUTION:

RESULTS (GEO DATA analysis made it possible to determine):

The most visited fairs on weekdays/weekends
Average attendance dynamics with half-hour breakdown
Days and time of peak activity on sites
Number of visits estimation (including tourists) for every site
Increased attendance of fairs by more than 20% for 2017

Case Study: Moscow Department of Culture

NEED

Optimization of Moscow libraries operation hours according to population life rhythms

EXECUTION:

Study of population activity in territories surrounding libraries, using GEO DATA
Integration of GEO DATA with Customer's data
Mathematical modeling

RESULTS:

Case Study: Moscow Department of Media and advertising

NEED

Increasing quality of advertising boards potential coverage evaluation and data acquisition on a regular basis

RESULTS:

  • 5% more income from sales of outdoor advertising boards

EXECUTION:

Evaluated potential coverage for each of 19000 advertising boards locations, using GEO DATA parameters
Following parameters calculated: number and density of living/working/transit population
Enhanced data accuracy
Reduced data collection time for evaluation from few weeks to few days
Make evaluation based on regularly updated data